Sticking Together on Small Business Saturday
There are nearly 28 million small businesses in the United States, organizations of all shapes and sizes built from hard work, innovation and the good ol’ American dream. Their energy, inspiration and pure grit inspire me every single day.
As the owner of a small business, I know how rewarding, yet exhausting, it can be to steer your own ship. There are plenty of days where it can feel like one of “the big guys” is overshadowing our strengths and capabilities, and truth be told, we may be right. Quick, name 20 massive corporations, then try to name 20 small businesses. Not so easy, is it? Even though there are more than 1,400 small businesses for every “large” one of more than 500 employees, it could be all too easy to feel alone.
Luckily, us small business owners have an entire day dedicated to our entrepreneurship, hard work and dedication to the community. Small Business Saturday, held the day after that beast of a shopping day known as Black Friday, celebrates what small businesses all over the United States have to offer. During Small Business Saturday, an event supported by the U.S. Small Business Administration and marketed by American Express (ironic, huh?), customers are encouraged to buy a latte at their neighborhood coffee shop, consult an independent insurance agent or pick up some flowers from a local florist. There’s even a #SmallBusinessSaturday hashtag which companies and their customers are encouraged to post on social media.
Certainly, calling attention to our operations during Small Business Saturday is an important and valuable initiative. However, there are 364 other days of the year which need attention, too. I need customers to knock on the door again and again, and so do 28 million of my fellow professionals. This is where a network of continued support becomes essential to our ongoing success, and that network is created and uniquely upheld by fellow small business owners.
This network is essential because small businesses understand other small businesses. Small businesses which choose to work together automatically start out in lock-step, united in their understanding of the space in which they operate and the marketing challenges they face. This forms a firm foundation upon which to build a strong, successful partnership. A small business owner understands that the neighborhood pizza shop and Domino’s cannot be served in the same way, nor can the local tutoring company be marketed the same way, or to the same audience, as Kumon or Huntington Learning Center. A fellow small business like ours understands the local community you serve and how you need to serve them, simply because we have been in your shoes.
I’m a proud small business owner committed to helping entrepreneurs, startups and small businesses gain the marketing edge they need to succeed on Small Business Saturday and every day after that, long after the #SmallBusinessSaturday hashtag stops trending!