With customers seeking for unique name-brand fashion items at an unbeatable value, We R' Hats and More needed to rebrand to project the proper style persona. Rob Jelinski Studios coached the Co-Founders through the process of rebranding from business name development, company registration, online presence, typography, and logo design. And the end result is exceptional! We created a fashion-forward, brand mark that focused on the bold company name and was surrounded by blocks of color to quiet even noisy backgrounds like denim or leather. We also varied the branding suite to house deep and distinguished hues as well as bright energetic to give Style Setters Co. the power to call the trends.


Style Setters Co. is an online retailer offering a distinctive assortment of current-season, brand name fashion items for women and men including: hats, handbags, bowties and jewelry with prices up to 60% off, every day.


  • + December 14, 2016
  • + By: Rob Jelinski
  • + In: Branding