We had the pleasure of working with Dawn on a sleek shopping bag design for her thriving skin care line, Pooka Pure & Simple. We used a simple, sophisticated approach to this project both with color pallet, logo handling, and product sourcing. We needed to make sure the bag held quality & detail- Dawn, who is also a talented designer (she worked for Sony's digital imaging dept. in the 90's and handling The Fugees, Destiny's Child, Nas, Mariah Carey, and Maxwell to name a few), made sure we had great design assets to choose from!


Pooka Pure & Simple is a handmade bath & body company founded by Dawn Fitch in 2001 when she was diagnosed with an auto-immune disease and could not find "something good for her skin to eat!"


  • + November 9, 2017
  • + By: Rob Jelinski
  • + In: Design
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