Description

Sonix has made music with some of the best in the industry from David Bowie to DMC of RUN-DMC and worked with record labels like Capital, BadBoy, Sony, Def Jam and Warner Brothers to name a few. A few days ago, he called upon our studio for an in-the-clutch turn around (24 Hours) as he had a tight promotion deadline to meet as a sponsor of the Future Now Media & Entertainment Conference along side of HBO & BET. He knew he could trust RJS to get it done and get it done right. In our creative debriefing we quickly identified that the N symbol mark from his current logo could be refined into a strong and unique detail of the entertainment brand. Then we got to work, carefully hand-picking and customizing a sleek, futuristic typeface complete with custom line cuts and characters and perfect kerning/ leading.

Client

Nucleus Entertainment, Inc. is a global independent record label and entertainment company founded by Sonix 'The Mad Scientist' in 2002. Sonix has worked with big name record labels like Atlantic, Bad Boy, Capital Records, Columbia, Def Jam, Jive, Sony, Virgin, Warner Brothers and the list goes on and on. He's created music with P-Diddy Combs, 50 Cent, David Bowie, DMC of Run-DMC, Barry White, Maxi Priest, Travis Barker of Blink-182 and Mick Mars of Motley Crue.

Info

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