RJS was commissioned to design and stylize a logo suite for a forthcoming men's fashion brand, MBark which is a play on the word, Embark. To Embark means to get on board of a ship, plane, or vehicle or in this usage- to set out on your next journey, wherever it may take you. Note the forward slash within the M used to build motion and activity as well as italicized taglining. Bold colors and type convey energy, quality, and durability. Each character of type is personalized with clean cuts and distressing.
MBark is an up-and-coming men's fashion line focused on equipping men with gear for the journey