RJS had the pleasure of working with mademeals to create brand guidelines and to help them sail off into beta testing! This startup had a strong design aesthetic already in play with all lowercase typography and a punchy orange and gray color combo, so we proceeded carefully with layout of the beta collateral as to only strengthen it's minimalistic approach. We hand picked product photography, choose the text blocking and color variation skillfully and created the orange outline boxes design elements to draw the eye. (Because we should we use plain old bullets like everyone else!) Then we transformed the flyer into an interactive pdf templates so that the mademeals team could mass-produce our high quality marketing as they speed onward onward towards full launch this fall!
mademeals is a subscription-based meal delivery service that helps you eat healthy, farm-to-fork meals when you don't have time to cook. They use ingredients sourced primarily from local organic farms, and only use the best grass-fed beef, free-range poultry and wild-caught seafood. They are also committed to supporting local farmers and communities, while moving away from corporate agriculture and the devastating impacts it has had on our health and ecosystem.