Jacy Baby requested our art direction and advertising expertise for the forthcoming launch of their vibrant, mix-and-matched-pattern product line and new website! To start off, we firmed up the brand's current identity standards. Then we strategically refined the imagery and expanded color pallets to fully showcase diversity and imagination of line. Lastly, we lead the team of content development for the website and solidified the messaging (across platforms) to highlight the Unique Selling Points' of the brand in a clear fashion.
Jacy baby is a children's lifestyle brand producing unique, ethnic-inspired baby and toddler products made in the USA. Our products are consciously designed with love and hand-sewn by local women artisans in the States of New Jersey, New York, and Minnesota. Our whimsical and lively range of products fosters a love of play and learning while celebrating the beauty of our ethnicities and the diversity of our cultures.
- + September 20, 2017
- + By: Rob Jelinski
+ In: Advertising