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Kelly Cox is an accomplished gardener and florist, who began her career in horticulture at the Brooklyn Botanic Garden, which blossomed into her journey of entrepreneurship in 2011. After attending Rob's branding seminar, Kelly realized that she was no longer satisfied with her red circle logo with plain white text. She contacted Rob Jelinski Studios and we drafted art direction for a more unified logo mark incorporating the clear visual of a budding branch to quickly distinguish her industry.


Grove Design specializes in creating beautiful container gardens in urban environments and in innovative cut flower arrangements made to order. They proudly serve Jersey City, NYC, and Northen New Jersey daily.


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