Geared to appeal to everyday people, Bug Professor 101 places a fun bug professor (wearing glasses and a bow) in the front of the workshop. The concept was Inspired by the name and the way many exterminators in the NYC area playfully depict bugs as mascots. It was then refined by our illustrators to birth it as a commercial icon.
Typography and swatches were designed to invoke the feeling of a construction zone, in hopes of making every person cautious of potential bug problems in each of our homes.
The mission of Bug Professor 101™ is to help common, everyday people “Learn to Be a Pest Pro” by understanding how to use professional prevention techniques and properly apply anti-pest products found in a local hardware store.