11 Jan

Your Logo is a Springboard, Not the End Game

It’s no secret that a good logo is key to solidifying your brand’s identity. Your logo is the visual equivalent of putting your best foot forward. A well-designed, memorable and expressive logo makes you stand out and leaves a positive impression on potential and current clients. It’s no surprise, then, that many business owners put a lot of effort into developing a logo first and foremost. But your brand development shouldn’t stop there. It’s not enough to simply reproduce that beautiful logo on your letterhead or make it your profile picture on Facebook. It takes proper formatting, complementary colors, the right font and more to truly make your logo work across your marketing collateral. Appearing as a cohesive unit is just as important to looking professional and organized as the logo itself. That being said, design services which don’t properly address your entire brand can hurt that reputation you work… Read More »